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Lifestyle Switzerland

Freitag bags, the success story

8 March 2017

For some time now, I have wanted to introduce you to this Swiss brand known as Freitag. It was created in 1993 by the brothers Daniel and Markus Freitag. The two brothers were looking for a bag that was waterproof but above all functional and would allow them to carry their creations around by bicycle. They searched high and low throughout Zurichโ€™s range of shops, but were nevertheless left empty handed.