When I first joined the world of work, my boss made it very clear to me that appearance mattered a great deal, because it creates the first impression of the company you represent.
For some time now, I have wanted to introduce you to this Swiss brand known as Freitag. It was created in 1993 by the brothers Daniel and Markus Freitag. The two brothers were looking for a bag that was waterproof but above all functional and would allow them to carry their creations around by bicycle. They searched high and low throughout Zurich’s range of shops, but were nevertheless left empty handed.